Category: Finance

Improving Your Email Marketing Strategies for the Holiday Season

Online holiday sales were up more than 17 percent from 2017 to 2018, and it’s clear that this trend will only continue as consumers move from traditional to online shopping.

To capitalize on this trend, marketers should be working to develop strong advertising campaigns, no matter what time of year it is. After all, each dollar spent on email marketing leads to an average return on investment of $32, and having a strong email campaign can help make your holiday email campaign a success.

This post will show advertisers how to move beyond best practices like segmenting lists and verifying email addresses to get the most out of their next holiday campaign.

Trends to Monitor in 2019

As in any area of marketing, success in email requires keeping up with the latest trends and practices. Most importantly, online sales on Black Friday alone led to more than $6 billion in revenue, underscoring the importance of targeting the biggest shopping day of the year.

That said, Cyber Monday and the rest of the holiday season continue to make up a disproportionate percentage of yearly sales. Retail brands should have a carefully considered plan in place for November and December in order to see the greatest benefits from the holiday push.

How to Step Up Your Email Marketing

There’s no one size fits all approach to a successful email campaign, but there are some effective tactics that can act as a starting point for improving your ROI. Once you’ve made some adjustments, continually monitoring metrics and A/B testing your emails against each other will enable you to consistently adapt your approach.

As inboxes become more and more saturated, readers begin to expect the same generic copy. One of the simplest methods of increasing interest involves taking your email’s text and design more seriously and creating engaging content that will grab your audience’s attention while they’re scrolling through messages.

It’s also easy to build interest and urgency by offering limited-time or otherwise exclusive promotions that entice your readers to act immediately. Consumers will be more likely to make a purchase if they’re accessing a deal that’s only available to email subscribers.

This same mentality applies to offering new users unique welcome deals in order to incentivize email list subscription and other customer behavior. Your goal should be to convert as many new subscribers as possible and later turn them into returning customers.

Catching Their Eye with a Strong Subject Line

One of the most effective ways of standing out from the other emails in your readers’ inboxes is crafting a subject line that tells them they’d be missing out if they didn’t read more. A creative and concise subject line can significantly increase your open rates and give you more chances to convert these leads into sales.

If your email includes a unique value, discount, or other offer, that should be made clear in the subject line in order to appeal to more readers. Emphasize the limited time or availability of the offer to maximize urgency and motivate your audience to make a purchase.

Integrate Your Campaigns

Like any marketing medium, email is most effective as one cog in a larger wheel, and multi-channel marketing remains the best way of reaching the greatest audience possible. Almost anything that’s being promoted across other platforms can also benefit from being pushed out through email, and the same applies vice-versa.

Regardless of your brand’s approach to marketing, email should be a key part of your holiday push. A strategy that’s coordinated across social media, email, blogs, and other platforms is likely to see substantially more success than one that is limited to a single marketing medium. This requires consistent attention to detail, but it will lead to a stronger relationship with your audience and a greater sense of brand loyalty.

Email remains one of the most powerful tools in the hands of a skilled marketer, but it can be difficult to put together a standout campaign at the most competitive time of the year. These strategies will help you stay in front of the competition and make this holiday season a success for your brand.

June 8, 2019

5 Easy Steps To Add A Floating Side Tab On WordPress Websites

Many people look to convert HTML to WordPress theme or migrate from other formats to enjoy the convenience of easily extending the functionality of their website. One such easily conducted activity is to add a floating side tab on WordPress interfaces. A sticky side tab is a powerful tool for improving the user engagement and boosting a website’s conversion rate. Owners can place social icons, contact forms or any other desired item to engage visitors. The side tab also acts as a convenient navigation option directing people to vital sections of an interface. In this article, we are providing a simple method to add the feature to WordPress websites using the following steps:

1. Install The Plugin For Adding The Feature

WordPress users can add a desired functionality or feature to a website by installing a suitable plugin. We will also use a plugin to add a sticky side tab to WordPress interfaces. There are various tools available for the purpose and we will use the Easy Side Tab Pro plugin. It is a premium product which allows users to create as many side tabs as they want. The product comes with 10 pre-built templates and 4 position options for a tab. Users have the facility to use its WYSIWYG Editor for customizing their tab. They can display HTML contents, shortcodes, Twitter feeds, social icons etc. with this tool. Log on to the WordPress admin dashboard with your username and password. Go to “Plugins> Add New” and type the name of the plugin in the search box. Pay the subscription price and download the core files of the plugin. Activate the plugin on your website after you have successfully completed its installation and move on to the next step.

2. Create A New Side Tab

We will now create a new side tab with the help of the tool. Access the control panel of your website and locate the plugin. Once you have successfully installed and activated the plugin, it will become visible in the menu under “Plugins”. Click on it to start the process of creating the new tab. You will be directed to a new screen where you will see the “Add Tab” button. The option will be visible in the top left-hand corner. Click on the button which will take you to the settings page of the new tab. We will discuss this page in detail in the next step.

3. Configure The Settings Of The Side Tab

The composition of the side tab will be finalized now. In this next step of the process to add a floating side tab on WordPress we will configure the settings. As mentioned earlier, you have now been directed to a new screen where you can edit the tab. See the option for “Tab Settings” on the top of the page. Click on it and then choose the items you want to keep in the side tab. You have the freedom to insert as many items as you want to, in the sticky tab. You can add the text to be displayed with an item along with its icon. There is the option of choosing either the text or the icon or both to be displayed in the tab.

 

The URL of the item can also be added in the specified field. Users also have the option to add internal or external links to the tab. Once you have chosen all the items and made other selections, click the “Save Settings” button at the bottom.

4. Select A Layout For The Tab

Besides the “Tab Setting” option, is the button for “Layout”. Click on it to finalize the appearance of the new side tab. Choose a layout from the dropdown menu provided in the “Tab Layout” option. Select the “Customize” option to choose shades for the background and the text. You can also choose different colors for background and text for the hover effect. Configure the “Display Position” settings in this step. Once you have completed the modifications, click the “Save Settings” button at the bottom of the screen.

5. Add The New Tab To The Website

In the last step of the process, you will choose a location for the new tab on your interface. Go to the “Side Tab Settings” option of the plugin. Toggle the button against the “Enable Side Tab” option to activate the new tab. Choose the pages in the “Display Page” option on which the tab will be visible. The tab that you have created is responsive and can be displayed on mobile devices. However, you need to toggle the “Enable Side Tab For Mobile” button to show it on smartphones. Click the “Save Settings” tab to confirm the changes that you have made. Check your website to see whether the floating tab is visible or not.

Conclusion

This simple method to add a floating side tab on WordPress interfaces will help website owners in introducing a beneficial feature for boosting the engagement of the target audience.

About Guest Author:

The author is an WordPress expert & consultant in HireWPGeeks – Best WordPress Development Company. He is fond of writing WordPress tutorials and always lookout for opportunities to interact with WordPress communities.

January 29, 2019

What you mean by digital Marketing

Search Engine Optimization

Let’s have a bird’s eye view on a very interesting topic namely, Search Engine Optimization Marketing. It’s too bad if you are unaware of a crucial technical term SEO in today’s fast paced internet marketing era i.e. it sounds like we are missing woods for the trees. So, let’s have a close look at the term SEO, which will help you to have a game of two equal halves for your business.

What is SEO ?

SEO can be defined as – ‘Search Engine Optimization’. And now the other question pops in the scene that what exactly the process of SEO is? Whenever any user tries to find out his / her query in the search engine, a number of resulting websites are displayed accordingly. But usually any user surfs through the top of the resulting websites only, as they recognize and believe that the only top results are more pertaining and relevant for their asked query.

Now you might be wondering about the fact that how few websites manage to get at the top results, whenever any query gets hit? The answer is, it is the magical influence of the ‘Search Engine Optimization (SEO)’. The Search Engine Optimization (SEO) technique is very efficacious in web marketing.

In the jungle of millions of websites, Search Engine Optimization (SEO) technique helps you to get an appropriate traffic from the search engines and also ranks your website at the top. The game is all about ranking… If the SEO techniques used for your website are powerful, your website will surely land up in the top list of the search engine.

SOCIAL MEDIA MARKETING

“Guest posting” means writing and publishing an article on someone else’s website or blog. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.If the primary reason for having a guest post published is to insert links back to another website, this is frowned upon by search engines. In fact, Google often penalizes sites that use guest posting for SEO link building purposes and asks that sites nofollow links going back to the guest author’s site. Learn more about Matt Cutt’s, the previous head of Google’s Web Spam team, view on guest blogging.

PAY PER CLICK

A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words aimed towards improving a website’s SEO. Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain.

CONTENT WRITING

A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words aimed towards improving a website’s SEO. Most story pieces are centered on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain.

 

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October 24, 2018